Making Sustainability Irresistible
At Saatchi & Saatchi we believe that companies have a unique responsibility to change the world for good, and we believe it is time to use the unreasonable power of creativity to inspire people to enjoy and consume stuff in a good way – a way that builds a more sustainable future for us all.
How? By making sustainability irresistible. From the inside out and the ground up.
Embracing sustainability is all about business performance and being fit for both purpose and future growth. So in 2008 we set out to become a True Blue business by making sustainability irresistible for our own people and, ultimately, for our clients. Step number one: inspire, educate, and equip our global employees – from Athens to Wellington – and make sustainability real in our everyday.
Now, in 2012 we draw a line in the sand with the release of our debut Sustainability Report – the first measure of the True Blue grassroots movement we began 4 years ago.