Global Sustainability Update 2012
For Saatchi & Saatchi, 2012 is the year we make sustainability irresistible – by allowing True Blue thinking and behaving to bubble up everywhere – irrepressible and irresistible – as the inspiration for all we do, think and say.
We dream of True Blue embedded in every person, every idea, every office, every presentation and every client relationship we have.
Now, in 2012, we launch our debut True Blue Report – the first measure of the grassroots sustainability movement that we began 4 years ago.
The cumulative efforts of Saatchi people have bloomed into some beautiful campaigns, events, initiatives – and even some world changing ideas…
Since 2008 we…
- launched Saatchi & Saatchi S, our global sustainability communications and consulting arm.
- created more than 100 social good campaigns for over 55 clients worldwide.
- inspired 3,000 employees to commit to a DOT (“Do One Thing”).
- increased to 49% the number of employees who biked, walked or took mass transit to work.
We believe that business has a unique responsibility to change the world for good.
And we believe it is time to use the unreasonable power of creativity to inspire people to enjoy and consume stuff in a good way – a way that builds a more sustainable future for us all.
How? By making sustainability irresistible. From the inside out and the ground up.