CEO Worldwide, Saatchi & Saatchi
Saatchi & Saatchi committed to the path of sustainability in 2008 with a series of thought leadership provocations stemming from the core belief that the role of business is to make the world a better place. Our view of sustainability was that our practice must embrace social, economic, environmental and cultural elements. We defined our path as True Blue. Blue is about optimism and opportunity, not obligations. Blue asks: “What can I do?”
My focus as CEO is on the economic sustainability of our company. Without this we can’t be effective on a bigger stage. Our key investment in bringing sustainable practices to our people and clients has been to create a specialist communications unit Saatchi & Saatchi S, based in San Francisco and with global presence. We made a key appointment to our leadership team of Adam Werbach as Global Sustainability Officer, and initiated a network-wide program – DOT, for Do One Thing – based on the belief that changes occurs from the daily actions of individuals.
This first Saatchi & Saatchi Global Sustainability Update is another stake in the ground. We have committed to material reductions in our carbon footprint. Our progress is reported here: in sum, solid benchmarking, many achievements, with broad scope for improvement. To invoke a sales maxim: Meet. Beat. Repeat. Read this report in-depth and take action today with your personal work style and the ways in which your agency operates.
There are many special stories in this report – about the True Blue projects of our people, the social communications campaigns of our agencies, and the initiatives clients are taking with products that create priceless value.
Brands are about meeting customer needs. Lovemarks are purposed-inspired and have the ability to change the world for good. The bottom-line is this: no sustainability, no Lovemark.
I hope this report inspires everyone to make 2012 the year in which the Saatchi & Saatchi network makes sustainability irresistible. We’re now measuring our performance, so when we publish our next sustainability report, we will see the effect of our efforts. Be no less than 100% True Blue.