North Star Goals

Our North Star Goals are our idealistic visions, our achievable dreams, our greatest imaginable challenges.

• PEOPLE: 100% of our employees personally connected to sustainability.
• PRODUCT: 100% of our clients on the journey towards True Blue.
• PROCESS: Create zero waste.

In 2012 we commit to refreshed goals to move us forward over the next two years:

PEOPLE: Double the number of offices with a thriving True Blue program.

Today, about 25 Saatchi & Saatchi offices have an active True Blue program in place. To double that number, we will first need to reinstate Blue Champions in all of our offices around the world. Saatchi S and our global sustainability team will partner with these Champions to develop tools that will educate our employees, inspire them to act, and equip them for success.  We’re also working on strategies to promote sharing around the network of stories, learnings, and best practices.

PRODUCT: 10 of our largest clients will be ranked among the 50 most sustainable companies on the planet.

Our first step is to develop irresistible ideas that will improve our client’s bottom line. By 2014 we will have presented creative, purpose-driven programs to every one of our top clients.

PROCESS: All of our offices will have a low-carbon, low-waste plan in place by 2014.

We’ll accomplish this by working in collaboration with our facilities teams and property managers to activate localized office goals.