ANNUAL GO-KART RACE

Saatchi X employees and clients purchase go-karts, design them and organize an annual race to benefit the CARE Initiative. The day gives the Saatchi X employees and their family a fun annual event to look forward to each year, while mobilizing design teams and clients to contribute back to a good cause.

SAATCHI & SAATCHI X – ARKANSAS – USA

CARE INTIATIVE

The CARE Initiative was founded on the premise of protecting underserved children in our communities and helping them to reach for and achieve a better quality of life. Efforts are concentrated on those children who are the most vulnerable, forgotten or underserved. Since 2003, the CARE Initiative (formerly TM Children’s Foundation) has raised over $600,000, donated over 1,800 hours in volunteer time to Big Brothers Big Sisters of Northwest Arkansas, EOA Children’s House, Conductive Education for Northwest Arkansas, CASA (Court Appointed Special Advocates), NWA Children’s Shelter, the Children’s Safety Center, and Youthbridge.

SAATCHI & SAATCHI X – ARKANSAS – USA

My DOT:
is to ride my bike to work at least 2 times a week.

Clay Crimes – Senior Art Director – SAATCHI X – ARKANSAS

TRUE BLUE GETS ARTSY

In 2009 the office down under produced an employee art gallery night. Everyone in the agency submitted artwork inspired by True Blue to display in their unique office spaces. This raised awareness not only about True Blue, but also about each other’s artistic abilities (or lack thereof).

AUSTRALIA

BLUE IS THE NEW PINK

The staff at Saatchi & Saatchi Sydney unraveled their cooking aprons and dusted off their baking tins for the annual Pink Ribbon Brunch to raise money for the National Breast Cancer Foundation. They raised $2,500 through bake sales and raffles. Saatchi Sydney reports, “The enthusiasm and energy displayed during the brunch was testament to the growing success of Saatchi True Blue

AUSTRALIA

My DOT:
Watch less TV, do something useful instead.

Marlies Deforche – Interaction designer – BELGIUM

LIGHTS OUT!

The office operates without the use of overhead lights and the staff’s commitment to saving energy is symbolized by a fun deer head sculpture made from recycled materials and decorated for the holidays.

CANADA

PUNTO LIMPIO

Any waste is sent to "punto limpio" a place that receives waste to be recycled. Reservoirs of low consumption. Employees turn off computers when there are not in use.

CHILE

ENVIRONMENT DO

In Chile the environmental concern is not a new issue. Fortunately we have been able to move from “concern” to “do.” We have a highly developed environmental legislation that helps avoid the great destructions seen in other parts of the world. For example in Chile, today it is impossible to install in some places of our territory an aluminum processing company or a nuclear power plant. As for our customers and us, we have absolute awareness of the absolute consciousness of the need for their production processes to provide the protection of the environment.

CHILE

BLUE TRAINING

The Beijing office hosted True Blue training sessions to foster a True Blue spirit within its employees and encouraged staff to adopt DOTS.

CHINA

SHARING CAR

Encouraged staff to take the shared company car instead of taking taxis.

CHINA

REDUCING TRASH BAGS

Beijing reduced the use of trash bags through the initiative and efforts of their cleaning crew

CHINA

BLUE AWARENESS

Saatchi & Saatchi Beijing created a True Blue Awareness wall using all recycled materials and employee design and participation, the space helps to educate and remind their employees every day as to the office’s commitment to becoming more sustainable.

CHINA

THE LOVEMARKS NOTEBOOKS

It is an office event, inspired from the idea that everybody can do something in order to make his colleagues happy and our planet a little bit healthier. The idea is simple: collect all printed material that we do not need during 2-3 months before holidays and create unique notebooks, that would be distributed when we would all be “back to school” and in great need of stationary.

GREECE

ECO FRIENDLY

Use only eco-friendly light bulbs and have reduced the number of lights used in each room.

ECO FRIENDLY

GETTING CREATIVE WITH PAPER

MariaJose Miselem is a graphic designer at Saatchi & Saatchi Honduras. Like many graphic designers, she is always sketching ideas out on paper. Since drawing is something that she loves, and something she does daily, she decided to create a DOT around drawing: making notebooks out of her scrap paper. So she can get creative while saving trees – way to go MariaJose. She’s inspired her coworkers to make notebooks and scrap paper holders.

HONDURAS

BLUE WITHOUT BORDERS

India and Pakistan: two countries united and divided by history. Where a love of Pakistani music and Indian movies, cricket matches and mango exchanges have provided the occasional détente. Perhaps it is now time for a little bit of True Blue diplomacy. So in the True Blue spirit of this belief, Saatchi India & Pakistan have come together on one platform to show the world that we will make these inspiring thoughts a reality. We have taken a big step to bring the Saatchi offices in Mumbai and Karachi together under the TrueBlue initiative. It completely rests with you & me to make this possible.

PAKISTAN & INDIA

WATER FLOW

Low-pressure water flow through taps.
Less water used in flushing toilets.

INDIA

PLANTING A TRUE BLUE IDEA

Anand Siva at Saatchi & Saatchi Mumbai is selling old newspapers and buying potted plants. He explains, “We sell our monthly newspapers by weight, a common practice in India. The money from this sale is spent buying potted plants – we either keep them or give them to friends and relatives. Money from paper gets reinvested in plant life to encourage more people to take time to garden.”

INDIA

AIR CONDITIONING

Centralized air-conditioning is usually turned off 1-2, and also after 6:30 in order to cut down consumption and encourage people to get out a bit more.

INDIA

BLOOD RELATIONS

Israeli and Palestinian members of the Parents Circle Families Forum (PCFF), a joint Israeli/Palestinian organization for people who have lost an immediate family member in the conflict came together in Cinematheque Square, Tel Aviv last night to publicly donate their blood as a symbolic act of healing to mark UN International Peace Day. A small group of the members came together to give the first blood donations at the head quarters of the Israeli Blood Bank, Magen David Adom to donate their blood. The blood donations will be shared by Israeli hospitals through the Israeli Blood Bank, Magen David Adom and by the Al-Makassed Islamic Charitable Society Hospital for Palestinians in East Jerusalem.

ISRAEL

THE IMPOSSIBLE BRIEF

In June 2010, Saatchi & Saatchi Israel launched the Impossible Brief initiative. Creative minds from all over the world were invited to present ideas that would bring Israelis and Palestinians closer together. In partnership with the Peres Centre for Peace the ideas received were judged by Palestinian, Israeli and international judges. The final ideas were composed in a book and sent to political leaders around the world.

ISRAEL

JAPAN SUNRISE PROJECT

After the earthquake on March 11th in Japan, Saatchi & Saatchi Tokyo asked the network for some help to reconstruct the country. Saatchi & Saatchi Spain decided to collaborate by making this street marketing action. The challenge was to collect funds by testing the constructive spirit of the people of Japan. Saatchi Spain put into a container some objects, which needed a little fixing, to be used again. They placed on all objects a sticker encouraging donations. Lots of people showed their constructive side. And these are the kind of people that can help Japan rise from under the rubble.

JAPAN & SPAIN

My DOT:
The higher gas prices are running, the more I ride with my bicycle.

Gatis Veldre – LATVIA

My DOT:
I switch off electric teapot before it switches off automatically.

Janis Kuprasovs – LATVIA

My DOT:
I don't take plastic bags in shop if I can simply put the bought item in my bag. I don't take leaflets, if I know I will throw it out around the corner. People do so much needless things, doing grand waste of precious resources.

Zane Maurina – LATVIA

My DOT:
I’m still going for a run once a week, well, almost once a week.

Sandija Iesalniece – Client Service Director- LATVIA

My DOT:
I am an electricity freak - I switch off all possible power switches, take out chargers from outlets and better even don't switch electricity on.

Rita Alika – LATVIA

AIDS WALK

Team One wrapped up its third annual fundraising drive for the Los Angeles AIDS Walk. Our efforts centered around two tent pole events: a waffle breakfast, and a raffle/ live auction/ dance-off. From flipping pancakes, to a dancer dressed in drag, we raised over $9,000!

LOS ANGELES

GOOD DAY

In its fifth year the Saatchi LA office agency Good Day is an annual event in which the office is closed down and the employees activated in their community in over a dozen volunteer activities, most recently benefitting Habitat for Humanity, Tree People, Salvation Army, Children’s Institute, Children’s Lifesaving Foundation, Boxer Rescue, Seal Beach Animal Shelter, Madrona Marsh, LA Food Bank, Surfrider Foundation, Ronald McDonald House and Free Arts.

LOS ANGELES – USA

THANK TANK GRAMS

Inspired by the social initiative "30 Days of Creativity" (www.30daysofcreativity.com), Team One decided to lead by example. For the entire month of June 2011, they created and shared one simplistically fantastic new idea each day. One day, wanting to get the whole agency involved in making each other smile—and what better way to do that than by sending “Thank Tank” Grams using recycled office paper as our key material.

TEAM ONE – LOS ANGELES – USA

PHONE2FOOD

In fall 2011 a team of people from Team One and Saatchi Los Angeles got involved in a passion project called Phone2Food. Through this program you can donate your old electronics to help UNICEF fight famine in East Africa.

LOS ANGELES – USA

REVLON RUN/WALK

Saatchi LA was a big sponsor of the 2010 Revlon Run/Walk for Women’s Cancers. They designed the agency T-shirts that employees all wore to the event. With over fifty volunteers they produced a website, flyers, and posters to promote the event. This event, along with some other smaller events, helped raise over $20,000 for the cause.

LOS ANGELES – USA

NOG PONG

In 2011 and 2010 Saatchi & Saatchi LA hosted four days of virtual eggnog pong, a.k.a. Nog Pong. Visitors to the Nog Pong website were able to control a robot (the “Nogbot”) to play real life Nog Pong against Saatchi LA employees. For each shot made, a donation (amount not disclosed) was split between The Amanda Foundation, Free Arts for Abused Children and New Directions.

LOS ANGELES – USA

My DOT:
Alone time with my husband one night a week. No TV, no computers, no baby. Just us. He’s a cute guy. This shouldn't be too hard...

Sandy Mayer – VP, Director of Digital Services – CONILL – LOS ANGELES

My DOTs:
ONE: walk to my local Whole Foods for vegetables every weekend
Two: use low-volume toilets in our house
Three: changed all exterior lightbulbs out at home
Four: walk to breakfasts on Saturday instead of driving

Tara Stephens – Design & Branding Group Director – LOS ANGELES

My DOT:
Eliminate my overall consumption to waste ratio. What does this mean? It means getting the most life out of products I buy - ranging from food to clothing to gasoline. I've become very aware of how much I waste and committed myself to making sure things last longer and play numerous roles during their life. Such as: a paper bag can easily become a book cover, pre-packaged food containers can live again as lunch containers, etc, etc. Never before have I thought so much about using and reusing like I do now.

Rocio Urena – Xplorer, Strategic Planning – CONILL – LOS ANGELES

My DOTs:
I never use or accept plastic bags. I clean and send to my children’s school every tetrapack milk or juice container for recycling.

Maria Ortiz – MEXICO

PAPER WASTE

Delivers old newspapers to the local animal shelter and take their paper waste to a recycling centre.

NAMIBIA

COOLING SYSTEM

Use an evaporative cooling system.

NAMIBIA

“My DOT?
To visit a new exhibition or museum once a month and send a postcard of it to a friend to share the experience.”

Daniel Tsuff – Strategist – NETHERLANDS

SAATCHI ARTIST'S SERIES & SOUND SERIES

Saatchi New York's dedicated to cultural sustainability continues with their Artists' Series (dedicated to showcasing the talents of our own employees) and Sound Series (exposing our employees to new musical talent from outside the office).

NEW YORK

RTG:375.COM

Saatchi New York launched its first rooftop vegetable garden in 2010 and doubled its size in 2011 to over 250 plant varieties. In collaboration with in-house digital producers, they created the www.rtg375.com website which allowed users to view the plants live via webcam and to even tweet to speech and play music for the plants (and the gardeners) through the Google and YouTube API.

NEW YORK CITY – USA

TRUE BLUE DAY

In 2011 and 2012 Saatchi & Saatchi NY shut down the office, rolled up their sleeves, and fanned across the city for various charitable (and fun!) activities. They served snacks to kids in Brooklyn, cleaned up parks, helped care for animals, took kids on scavenger hunts, painted murals, planted trees and even hung out with some awesome senior citizens. Ten programs in all were organized in collaboration with New York Cares, NYC’s leading volunteering organization.

NEW YORK CITY – USA

LEADERSHIP IN GREENER PURCHASING AWARD
Thanks to the efforts by New York facilities lead Bob Fortunate in increasing the amount of “green” office supplies, Office Depot awarded Saatchi & Saatchi North America with the Leadership in Greener Purchases award in 2011.

New York City – USA

COMPUTERS REBORN

Saatchi & Saatchi Auckland recycles their end of life computers by donating them to several nearby schools who make good use of them, teaching their students about web design and using Garage Band to compose music for dance lessons.

NEW ZEALAND

BETTER AIR

The building manager has replaced the air-conditioning with units that work more efficiently, move more air around for less effort, and help keep the atmosphere fresher inside the building.

NEW ZEALAND

CARPOOL

More people carpool these days, so they created an online carpool map that everyone can access to see who lives nearby in case they need a lift.

NEW ZEALAND

SUSTAINABLE ARTS

A piece of unused office space was converted into an Art Gallery to provide a quiet inspiring place for people to visit during the day as well housing exhibitions and functions. Through connections to local community groups, ‘champions of sustainability’ speakers come in to speak and open the different exhibits. The first such will be a display built by students from a local art college highlighting waste in everyday life, waste paper from our offices will be used for them to create sculptures and artworks with, as well as some digital art/movies to tie in with the theme.

NEW ZEALAND

My DOT:
To exercise regularly ie: bike to work in the summer instead of driving.

Debz Apera – Receptionist Extraordinaire – NEW ZEALAND

My DOT:
I make an effort to produce as much of the food that we as a family eat as I can (we have 5 chickens for eggs, 2 beehives and a veggie garden in our backyard), the rest I try to get from sustainable sources – Free range chicken and pork, farmers market veggies etc. I want my son to grow up knowing the right and wrongs about using up the resources on this finite planet of ours.

Kerry Payne – ICT Operations Manager – NEW ZEALAND

PAPERLESS

Operates a paperless office!

NIGERIA

2LE.AD THE FUTURE

2Le.ad was co-founded by Jorgen Holst to provide the next generation of sustainability minded youth with the support they need in order to become the leaders we need. Within 3 years they hope to become the premier online resource for junior business leaders who are interested in taking sustainable action now. 2Le.ad’s activities will be focused on the following three program areas: Inspire, Equip, Connect.

NORWAY

ENERGY SAVING

We only have energy saver bulbs and economical split air conditioners. The window blinds used are the kind to allow light in so not all lights are used. And the water from the air conditioners is used to water the plants.

PAKISTAN

BLUE WITHOUT BORDERS

India and Pakistan: two countries united and divided by history. Where a love of Pakistani music and Indian movies, cricket matches and mango exchanges have provided the occasional détente. Perhaps it is now time for a little bit of True Blue diplomacy. So in the True Blue spirit of this belief, Saatchi India & Pakistan have come together on one platform to show the world that we will make these inspiring thoughts a reality. We have taken a big step to bring the Saatchi offices in Mumbai and Karachi together under the TrueBlue initiative. It completely rests with you & me to make this possible.

PAKISTAN & INDIA

My DOT:
to keep my city clean as much as I can and play my role to be a responsible citizen of Pakistan.

Subhan – PAKISTAN

My DOT:
“Save Energy” everywhere, using energy saver bulbs, switching off extra lights and putting my computer on sleep whenever not in use, and carpooling or walking.

Asif Zafar – PAKISTAN

My DOT:
to eat healthy home cooked food at least 5-6 days a week, and wear as many colors to make the world brighter and happier.

Sukaina – PAKISTAN

TRUE BLUE IS COMMUNITY

Saatchi & Saatchi Paris hosted a design contest for adolescents at a nearby school. The illustrator of the selected ad won a week-long internship in the Saatchi office to learn about how the different parts of the agency work.

FRANCE

KIDS EARTH HOUR

In the Philippines Saatchi & Saatchi partnered with their client Sustagen Kid and asked moms and kids to unplug their electronics indoors and play physical activities outdoors. And they got the WWF to help them do it! Promoting the day with the slogan "Save energy indoors. Use your energy outdoors." they held simultaneous live events in different cities featuring innovative physical activities for the kids - and for earth hour itself they stated a unique shadow play, set to unplugged environmental-themed songs.

PHILIPPINES

EARTH DAY GARDEN CREATION

The Saatchi S office was determined to create a park where once was only cement; the office worked to obtain city permits and mobilized to rip out the existing sidewalk and replace the concrete with a variety of local plants which are tended throughout the year.

SAN FRANCISCO

STRETCH IN BLISS

Every Thursday at 3PM the Saatchi S office gets together to practice meditation, yoga, peacefulness and self-awareness during the workday. It gave employees an opportunity to gather as a community and share thoughts and ideas in a safe and welcoming environment.

SAATCHI & SAATCHI S – SAN FRANCISCO – USA

TRUE BLUE IS SIMPLE

To educate employees and inspire action around climate change, Saatchi & Saatchi Singapore created large office murals, titled “10 Ways To Help Fight Global Warming.” The murals outline 10 simple actions people can take to save money, time, energy and the planet. In conjunction with the murals, a “reusable bags” program was started – allowing employees to borrow reusable bags while out shopping for lunch or groceries.

SINGAPORE

BLUE-ING THE OFFICE

In Saatchi South Africa our Blue teams have worked to integrate True Blue in the office around them. From Blue suggestion boxes to living gifts (True Blue potted plants, complete with care instructions), the team in South Africa continues to find unique ways to engage their employees and express their Blue-ness. material in September.

SOUTH AFRICA

JAPAN SUNRISE PROJECT

After the earthquake on March 11th in Japan, Saatchi & Saatchi Tokyo asked the network for some help to reconstruct the country. Saatchi & Saatchi Spain decided to collaborate by making this street marketing action. The challenge was to collect funds by testing the constructive spirit of the people of Japan. Saatchi Spain put into a container some objects, which needed a little fixing, to be used again. They placed on all objects a sticker encouraging donations. Lots of people showed their constructive side. And these are the kind of people that can help Japan rise from under the rubble.

JAPAN & SPAIN

My DOT:
Leave the car at home and use my bike in the city.

Angel Canales – Director de Operaciones – SPAIN

My DOT:
I love to cook but don't have time for it. So my DOT is to bring left overs to work at least once a week. This makes me cook more, save money and minimize waste.

Lisa Engart – Art Director – SWEDEN

NO PRINTING DAYS

The crew in the Geneva office has implemented monthly “No Printing” days. Staff is finding that they don’t actually need to print everything.

SWITZERLAND

BLUE BAG SHOPPING

In Saatchi & Saatchi Bangkok our employees use cloth bag for shopping the local products and have planted more trees in the balcony and office areas.

THAILAND

My DOT:
In Bangkok where everyone drives everywhere I tries to reduce the carbon footprint by using public car on daily basis.

Saisamorn Amatayakul “Kung” – THAILAND

SPREADING THE WORD

Derek Daniel and the True Blue team in Trinidad and Tobago started a campaign to attract ecotourists and increase visitors to a local park that was struggling to attract people.

TRINIDAD & TOBAGO